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A straightforward, no-nonsense guide to business jargon Unicorns, narwhals, yaks, cows, and civets are all beasts that appear in the global economic ecosystem as warnings, messages, or signals and offer useful analogies to help navigate what can be a confusing, closed-off world. BBC business journalist Dhruti Shah guides the reader through the world of business jargon with this bold, graphic A-Z bestiary. As well as more familiar terms such as piggy bank, loan sharks, and rat race, there are alligator spreads--which occur when an investor will never be able to make a profit on their transactions--or a lobster trap, which is a type of strategy a company will deploy in order to prevent a hostile takeover.
With its trademark series content format and accessible entry structure, Stock Market 101 brings the ins-and-outs of Wall Street and beyond to readers everywhere in an engaging, informative, and easy-to-navigate package with all-new entries and updates throughout.
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