Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean - Roberto Verganti

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Roberto Verganti is Professor of Management of Innovation at Politecnico di Milano. He is the founder of PROject Science, a consulting institute which advises global corporations on the management of strategic innovation, and is the author of many articles in scientific journals, as well as the article Innovating Through Design, published in the Harvard Business Review (December 2006).