Influence at Work: An Economist Edge Book - Steve J. Martin

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Martin, Steve J.: - Steve Martin is faculty director of behavioral science at Columbia Business School and co-author of several international bestsellers, including Yes! 50 Secrets from the Science of Persuasion --a New York Times , Wall Street Journal , and Business Week bestseller published by Free Press--and Messengers: Who We Listen To, Who We Don't, and Why (PublicAffairs). He is also chair of the Global Association of Applied Behavioural Scientists.