The Catalyst: How to Change Anyone's Mind - Jonah Berger

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Berger, Jonah: - Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious , Invisible Influence , and The Catalyst . He's a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. He has consulted for a range of Fortune 500 companies, keynoted hundreds of events, and popular accounts of his work often appear in places like The New York Times , The Wall Street Journal , and Harvard Business Review . His research has also been featured in the New York Times Magazine's Year in Ideas.