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Brand: Claude C. Hopkins
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Updated and corrected for 2014, this is a reprint of the original 1923 text. This ground-breaking book remains essential reading for anyone entering the copywriting and advertising professions, reminding us that advertising's purpose is purely to sell. Claude Hopkins expresses powerful, tested truths about salesmanship in print which remain relevant through the decades and across all media - including today's internet marketing. David Ogilvy said Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.
Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a must-read book. The Book contains many principles that are common in all performance-based marketing today, such as the
The essential guidebook on how to make your marketing and advertising more profitable--faster. You already have a great product or service--how do you build a narrative around it that speaks to your customers' attitudes, interests, and needs? Drawing on established techniques and proven methods, Sci
