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Brand: Jack Trout
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More than 200,000 copies have been sold of this invaluable marketing classic by the authors of Positioning. A business book with a difference: Clear-cut advice, sharp writing, and a minimum of jargon.--Business Week. A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.-- Newsweek Revolutionary Surprising -- Business Week Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read.-- USA Today
The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations. There are laws of nature, so why shouldn't there be l
