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German designer and educator, Otl Aicher, was a pioneer of twentieth century graphic design, renowned for creating visual identities for numerous corporations (including Lufthansa, FSB, and ERCO) and his work on symbol systems. Aicher, inspired by his design system for the Munich Olympics in 1972, worked for over twenty years to create a completely visual language and is often referred to as the…
An entertaining and highly original introduction to graphic design, this beautifully designed book uses puzzles and visual challenges to demonstrate how typography, signage, posters and branding work. Through a series of games and activities, including spot the difference, matching games, drawing an
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Through the turbulent passage of time, graphic design-with its vivid, neat synthesis of image and idea-has distilled the spirit of each age. Surrounding us every minute of every day, from minimalist packaging to colorful adverts, smart environmental graphics to sleek interfaces: graphic design is as
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