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Brand: Jonah Berger
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Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral? The New York Times bestseller that explains why certain products and ideas bec
It is hard to deny that today's world can seem apathetic toward Christians. Some may look down at their iPhones when we mention God, motion for the check when we bring up church, or casually change the subject when we talk about prayer. In a world full of people whose indifference is greater than th
Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?Contagious, the globally renowned in
Yapko, Michael: - Michael Yapko, Ph.D., is a clinical psychologist, author, and internationally recognized expert on the subjects of treating major depression, brief forms of psychotherapy, and the clinical applications of hypnosis in psychotherapy and behavioral medicine. He has written ten books a
