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A celebration of fifty years of daring innovation at the iconic Virgin brand. There is only one brand that could start as a record company and evolve into an airline, a hotel chain, and a space-flight provider—and that brand is Virgin. Because of the daring vision and marketing genius of Richard Branson, Virgin has defied categorization and broken all the rules of business while creating one of the most recognizable companies of all time. This new volume is a celebration of fifty years of bold innovation at Virgin. Lavishly illustrated, it tells the story of the creation and development of a globally respected brand. More than a retrospective, this book gets to the very heart of the Virgin brand, telling the gutsy origin story while examining why audiences and consumers adore all things Virgin. Virgin by Design is for anyone interested in corporate identity, innovation, and stories of breaking the rules. With signature Virgin flair, this book includes chapters on being playful in business, risks without reckl
There is only one brand that could start as a record company and evolve into an airline, a hotel chain, and a space-flight provider--and that brand is Virgin. Because of the daring vision and marketing genius of Richard Branson, Virgin has defied categorization and broken all the rules of business w
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These pocket-sized titles are stunning....They make the perfect stocking stuffers - Metro Bought together or separately, these fiction titles are ideal stocking stuffers for the literature lover. - USA Today The national bestseller from the Pulitzer Prize-winning author of Middlesex and The Marriage
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These pocket-sized titles are stunning....They make the perfect stocking stuffers - Metro Bought together or separately, these fiction titles are ideal stocking stuffers for the literature lover. - USA Today Newly reissued as a Picador Modern Classic, Marilynne Robinson's brilliant, PEN/Hemingway Aw
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An uproarious comprehensive guide for those undertaking tours of Fantasyland, this authoritative A-Z guide constitutes an essential source of information for all who dare to venture into the imaginative hinterlands, providing acute insights into such subjects as: the varying types of virgin, why Hig
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