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Cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.
Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our temptation to cheat in any and all areas.
The 'inside-the-box approach' can reveal key opportunities for innovation that are hiding in plain sight (Daniel H. Pink, author of Drive ). The traditional attitude toward creativity in the American business world is to think outside the box--to brainstorm without restraint in hopes of coming up wi
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In his fluent and accessible book, Mr. Roth vividly describes the successes of market design. -- Economist.com In this fascinating, often surprising book, Alvin Roth guides us through the jungles of modern life, pointing to the many markets that are hidden in plain view all around us. -- Dan Ariely
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Dan Ariely, the New York Times bestselling author of Predictably Irrational, and illustrator Matt R. Trower present a playful graphic novel guide to better decision-making, based on the author’s groundbreaking research in behavioral economics, neuroscience, and psychology. The internationally renown
