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THE TIPPING POINT is the biography of an idea, and the idea is quite simple. It is that many of the problems we face - from crime to teenage delinquency to traffic jams - behave like epidemics. They aren't linear phenomena in the sense that they steadily and predictably change according to the level of effort brought to bear against them.
The Tipping Point ofera o cale eficienta spre a intelege tiparul invizibil pe baza caruia se lanseaza diverse comportamente contagioase. De la lansarea tendintelor in moda la fenomenul zvonurilor, ideile, produsele, mesajele si comportamentele se raspandesc precum virusii afectand starea de bine a o
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Dupa ce-am citit cartea aceasta, m-am gandit bine la propria mea afacere si intrevad acum mai multe oportunitati pentru activitatile la scara mica, de anvergura redusa. Merita sa fie citita de catre cei care lucreaza in marketing si de catre cei ce studiaza
Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand new volume that reframes the lessons of The Tipping Point in a startling and revealing light 'Addictive... fascinating and provocative' Guardian 'Gladwell is a great storyteller with a con
Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand new volume that reframes the lessons of The Tipping Point in a startling and revealing light 'Addictive... fascinating and provocative' Guardian 'Malcolm Gladwell explores the watershed mo
