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Imagine?if you could see the playbook that returned a struggling tech empire to the top of the tech leaderboard.?The Microsoft Story?will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the tech company to become a leading tech innovator once again. It wasn't so long ago that Microsoft and its Windows operating system dominated the tech industry so much so that they faced antitrust charges for what was perceived by many to be predatory, monopolistic practices. Less than a decade later, the tide had turned and Microsoft lost its dominance in the personal tech marketplace amidst the launch of the iPhone, the rise of Google, and the cloud computing phenomenon. But, now, Microsoft is back on top. The company's value is soaring and once again Microsoft is being recognized as a tech leader once again. What changed? The company culture has become one of creativity and innovation, no longer requiring that all products revolve around Windows. The company has reevaluated their business lines, getting rid of underperforming initiatives such as smartphones, and focused on the area of growth where the company excelled: the cloud. Through the story of Microsoft, you'll learn: How to build a nimble company culture that supports innovation and growth. How to return a forgotten brand to the spotlight. How to recognize and build upon successful business lines, while letting go of underperforming initiatives. When to change the entire?way?you do business. Discover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company.
What happens to the relationship between business and literature when storytelling becomes a privileged form of communication for organizations.Corporations love a good story. Microsoft employs a chief storyteller, who heads a team of twenty-five corporate storytellers. IBM, Coca-Cola, and the World
A compact and accessible history, from punch cards and calculators to UNIVAC and ENIAC, the personal computer, Silicon Valley, and the Internet. The history of computing could be told as the story of hardware and software, or the story of the Internet, or the story of "smart" hand-held devices, with
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Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by. Despite understanding essential storyt
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John Wood discovered his passion, his greatest success, and his life's work not at business school or helping lead Microsoft's charge into Asia in the 1990s but on a soul-searching trip to the Himalayas. He made the difficult decision to walk away from his lucrative career to create Room to Read, a
